Have you ever come across the trademark, 'Only You Can'? Here's an exploration of the artist and her outstanding artwork, 'Blue Collar Girl' .

'The Blue Collar Girl (Maputo)' forms part of a series of photographic stills developed by Bridget Baker. Baker relates that the “sensible woman” was her subject; she “entices her into leading a double invisibility” by letting her “undertake various invisible tasks which could make her invincible”.

Each work is created by crafting intricate objects to produce photographic stills of carefully directed installation projects. Iconic characters are used in different settings to illustrate issues concerning the mundane nature of adult responsibilities, especially those related to manual labour.

Feminine characters carry out physically demanding and even potentially dangerous work in scenes of manual labour, Baker refers to the manner in which women found a new expression outside prescribed societal roles by assuming labour roles previously reserved for men only.

The project involves the placement of the character in the locations, which reflect her creative force and status as a blue collar worker, transcending geography as she is identified by her blue uniform, burgundy nails and the careful styling present in each scene.

The trademark 'Only You Can' © is left behind in a different form in each location marking her existence, thereby liberating the collective character and individual - Blue Collar Girl.

The act of branding or ‘tagging’ public space is repeated throughout the series.

Blue Collar Girl Maputo sits in a colonial-style bar, writing; her black and white photograph seen in the Cape Town piece blends with the bars’ collection of jazz-era images.

She is barely perceptible in the next scene, which continues abroad a partially submerged ship, where she can be seen welding. Her trade mark message 'Only You Can' © is depicted, traced in the dust of the shipwreck.

Blue Collar Girl wears a chroma-key blue coat. Chroma is a process where a subject is removed from a particular scene, enabling special effects. This is the process that makes Wonder Woman fly; Blue Collar Girl doesn’t fly but she can be ‘keyed’ out illustrating her precarious existence.

Bridget Baker uses the medium to create an illusion of hyper-reality while simultaneously eroding it through the elaborately staged and calculated visual construction. These scenes conveniently transport the viewer to a period in history, which may never have existed, but comes alive through its lush, exquisitely styled colour scenes, creating multi-layered personal, witty narratives.